Demand intelligence
Every conversation becomes structured buyer intent.
What shoppers asked for, what they compared, why they hesitated: visibility your sales report cannot show, from the conversations your site is already hosting.
Vehicle demand
Body styles, makes, models and trims, plus new vs used vs CPO interest.
Feature demand
AWD, towing, safety, third row, fuel economy, EV and hybrid interest.
Affordability
Price and payment ranges, lease interest, budget objections.
Missing inventory
Repeated no-match searches: demand leaving the lot, invisible today.
Recommendation quality
Vehicles suggested often but rarely chosen or acted on.
Buyer objections
Price, mileage, financing, condition, trust, ownership cost.
A dashboard of intent, read six ways. Unmet demand is one view among them: visibility that informs stocking, pricing, marketing and training.
The core loop
Book more test drives.
The test drive closes: 78% of buyers say it ultimately sold them the vehicle (CDK, 2024). And speed decides: 61% of the leads that become sales close within 3 days. So the one metric we tune relentlessly is booked drives per hundred conversations.
- 01
Study
Every session that did not end in a booking gets reviewed.
- 02
Categorize
Drop-offs get named: objection unhandled, budget surfaced late, wrong opening, no match offered.
- 03
Vary
Each category becomes a conversation-logic variant.
- 04
Test
Variants are A/B tested against booking rate. Winners stay, losers die.
This is a method, not a promised percentage: the loop either moves the number or the variant dies.
Beyond the funnel
The same intent feeds everything around the sale.
Campaigns in the buyer's own words
Marketing written from stated needs, aimed at the use cases your shoppers actually describe.
Intent segments for email and retargeting
Budget bands, body styles and feature interest, straight from conversations.
Availability alerts
Recover the demand you could not match today, the moment matching stock lands.
Stocking, pricing and staffing signals
Decisions informed by what shoppers ask for, not just by what they bought.
See a month of buyer intent, structured.
The demo includes the dashboard: what shoppers asked for, what they compared, and where the drop-offs happen.